Own a House of Modern Gold.
We are building a jewellery house from the United Arab Emirates for the world — and we are looking for partners who want to build it with us.
Between two aisles, there was a gap.
On one side sits traditional gold — heavy, ceremonial, bought for a wedding and then locked away. Beautiful work, genuinely precious, and worn perhaps four days a year.
On the other sits fashion jewellery — quick, inexpensive, designed to look correct in a photograph. It looks well for a season. Then the plating goes, the colour turns, and nothing is left behind. No metal, no memory, no value.
Between those two aisles stand the people we recognised. People who want something real on their skin every day. Light enough to forget they are wearing. Honest enough to keep. Quiet enough to belong to them rather than to an occasion.
May And Co exists to close that gap.
Fine jewellery, quietly assured.
We work in real gold — 14K, 18K and 22K — with pearl, silver and diamond, cut into restrained forms meant to be lived in. Worn to work. Worn while travelling. Worn to a quiet dinner, then to sleep, then again the next morning.
We state purity plainly. We state weight plainly. We show the piece as it actually is.
Our vision is to become the most trusted accessible-luxury jewellery house for the United Arab Emirates, the GCC and the South Asian diaspora.
Quiet by design.
Real luxury does not raise its voice. It speaks to the person wearing it, and to almost no one else.
Precious
Real metal, stated purity, stated weight. Value you can verify rather than value you are asked to believe.
Personal
Quiet confidence. Detail that rewards the informed eye rather than the passing one. Nothing added simply to be noticed.
Permanent
Made to outlast the occasion and to be given again. Worn daily, not stored for a season.
From the UAE to the world.
The United Arab Emirates has been a gold market for as long as it has been a trading nation. Craft, provenance and price discipline are understood here in a way they are understood in very few places. That is the right foundation for what we are trying to make.
Our first market is the UAE, then the wider GCC. May And Co is designed from the outset to serve a global audience, and international markets open as the corresponding arrangements are confirmed.
We say this plainly rather than optimistically, because a house that is careful about what it claims is a house you can trust about what it makes.
We are not selling shops. We are building a house — with people.
A franchise only works when both sides are better off for it. Ours is built so that the majority of what a partner invests stays theirs, the margin they earn stays theirs, and the things that are genuinely hard — sourcing, product, systems, brand — are carried by us.
Local judgement. You know your city, your mall, your clients.
Daily leadership. You are in the store, with the team and the customer.
Relationships. Trust in jewellery is personal, and it is earned locally.
Capital and commitment. The site, the team, the working capital.
The brand and the product. Design, assortment, purity standards, packaging.
The supply. Approved sourcing and structured replenishment, so you never chase stock.
The systems. Point of sale, item-level custody, training and operating procedures.
The launch. Fit-out intent, staff training, opening plan and marketing.
Between seventy and eighty per cent of what a partner invests stays in sellable jewellery they own.
The rest builds the store. And a network that lets its operators keep their margin is a network that keeps its operators.
Three formats. One uncompromising standard.
Format follows the site, not the ambition. A six-part grading test decides the tier — so a weak site is never dressed as a strong one, and a strong one is never under-built.
May Signature
The confident beginning.
A compact kiosk for community and regional malls. A curated core collection, served with discipline.
May Premier
Consultation becomes a service.
An enhanced format for destination malls, with consultation seating and custom-order service.
May Elite
The brand at landmark scale.
A pavilion for landmark and luxury malls, with private consultation and priority allocation.
A house, not a single line.
14K, 18K and 22K gold. Pearl, silver and diamond. Restrained forms, stated purity, declared weight — designed to sit between the everyday and the heirloom.
Our first collection, ZIGNS by May And Co, translates the twelve zodiac signs into twelve minimalist 18K gold capsules, each built on a single hand-selected stone and offered across six wearable forms.
A partner is not opening a shop and hoping. They are opening with an assortment planned for their location, from a house that intends to keep making things worth selling.
If this is the kind of house you would want to build, we should talk.
Tell us your city, your experience and what you are looking to build. We will tell you honestly whether and when it is possible.