Three formats. One uncompromising standard.
Choose by location, service depth and operating capability — not by ambition alone.
Format Finder
Which format fits the site you have in mind?
Five questions. The answer is indicative — every format is confirmed only after a site feasibility review.
Indicative format
This is a starting point for a conversation, not an allocation. The format is confirmed only after mall profile, position, rent-to-sales feasibility, catchment, security requirements and operator capability are assessed and written into a site feasibility record.
May Signature
The confident beginning.
A compact kiosk for community and regional malls, with a curated core collection and a lean two-person service model.
May Premier
Consultation becomes a service.
An enhanced kiosk or store with consultation seating, custom-order service and an expanded bridal and diamond edit.
May Elite
The brand at landmark scale.
A landmark pavilion with high-value inventory, VIP clienteling, private consultation and flagship launch support.
Format follows the site and the operator, not the ambition. Answer these and we will tell you which of the three formats fits what you have described — including when the answer is that none of them does yet.
Compare
Three formats, side by side.
The same brand standard in every one. What changes is the site, the depth of the collection and the way a client is served.
Scroll the table sideways to compare →
The right format is confirmed only after mall profile, position, rent-to-sales feasibility, catchment, security requirements and operator capability are assessed and written into a site feasibility record. Investment figures are location-specific and are issued in a written commercial schedule, not published here.
Format follows the site. Six things decide it.
- Mall profile, tenancy mix and anchor quality.
- Position within the mall — frontage, footfall line, adjacency and visibility.
- Rent and service charge as a ratio of forecast sales at the assessed tier.
- Catchment income profile and gifting occasion density.
- Security, custody and insurance requirements at that location.
- Operator capability, retail or jewellery experience, and evidenced funding.
A site that does not qualify gets no unit. That is a feature.
A weak site opened to fill a map costs more than the fee it earns.
The right format is confirmed after feasibility, not before.
Mall profile, position, rent-to-sales feasibility, catchment, security requirements and operator capability are assessed and written into a site feasibility record.